Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01664_Field_OMFU T18.txt

Text File | 1996-04-10 | 693b | 14 lines

That is what stuck with me in Marshall’s work. A
million other things stuck with me, but that stuck
with me always—that you’re doing something and
it may not necessarily be what you intended to do
even at this moment. The long-term effects of your
work are always problematic and everyone knows
that. But even at this moment, when you’re making
television or radio or newspapers or magazines or
CD-ROMs, you may not be having the effect that
you imagine you are. It may be something quite
different, and that’s what the medium is the
message means; that the medium has a message of
its own that the owners don’t really necessarily
know they are conveying.